As some of my first posts showed, my core interests have always been wine marketing and the business of wine. Whether it’s a post on wine sales in Israel or my second post on Marketing to the Millenials, the topic of business and wine have always been close to my heart.
It’s a tough thing to market Israeli wine to the global market – an issue that Adam Montefiore discusses in Wine Business International Magazine.
Adam Montefiore authored a post in Meiningers Wine Business International about the economics of Israeli wine and the difficulties faced when exporting and selling Israeli wine on the global market — particularly when you’re not competing solely in the Anglo Jewish market.
Please read his article, reprinted with permission from Meiningers Wine Business International.
Among other conclusions (read the entire PDF), Montefiore notes that:
- Production costs are high
- Focus on the ethnic and Israeli expatriate market limits international expansion
- Niche products, in a small country (small quantity/limited resources) and supply chain difficulties prevent Israeli wine from achieving mass-market success
- The Israeli wine sector is emerging, despite little to no government support, and several wines are receiving international acclaim.
