Bottom Up or Top Down? How the Israeli wine industry promotes itself | HaKerem: Israeli Wine
The Jerusalem Post blogger Levi Shapiro has a new post about my two favorite Israeli wine folk: Daniel Rogov, Israel’s premier wine critic, and Adam Montefiore, Israel’s premier international wine marketer, often referred to (though he humbly laughs at the claim) as “The Ambassador of Israeli Wine.” Not surprisingly, the two most important figures for promoting Israeli wine to an international audience are also olim, immigrants to Israel, from North America and the United Kingdom. As Levi writes: Unlike venture […]

