Will this be good news for Diaspora wine drinkers? Teperberg 1870, Israel’s 4th largest winery (but yet barely known outside of Israel, especially in North America, where so few is imported) has just appointed a new chief marketing manager. From the Jerusalem Post:
ONE OF Israel’s veteran wineries, Teperberg 1870, has appointed Benny Cohen-Weinberg, 39, as marketing manager. Cohen-Weinberg has wide-ranging experience in branding, marketing and advertising.
Previously known as Efrat, the winery, founded in 1870 by the Teperberg family in the Jewish Quarter of Jerusalem’s Old City, moved its operations to Motza in the early 1960s. Its products catered mainly to the Orthodox community. In the 1990s, it also started producing table wines. Five years ago it moved its production facilities to Kibbutz Tzora and began developing a wider range of wines. In line with its more sophisticated image, it also decided to capitalize on its vintage history and officially changed its name from Efrat to Teperberg 1870. Still owned by the Teperberg family, it is the fourth largest winery in Israel.
There was nothing on him in English, so I don’t think this is such a great hit for foreign consumers, but I hope I can be wrong. Teperberg is one of Israeli wine’s best kept secrets … and yet large enough that it ought to be known by, at least, the American kosher consumer as they have mevushal wine that beats the Israeli wine currently on the market for s’machot (and excellent non-mevushal wine, as well!). The Meritage is one of my favorite blends and their Terra series is an excellent value wine series.
